More women entrepreneurs are starting businesses from home

SA is seeing the rise of the 'momtrepreneur'


Female entrepreneurs are taking charge of their lives and creating opportunities for themselves and others, in what was once a male dominated industry.

According to the Women-owned Businesses report, women are reshaping the global entrepreneurial landscape.

Gugu Mjadu, executive general manager in the marketing division at Business Partners Limited says South African women are also following in the trend set by women around the world.

"South African women are increasingly starting small enterprises from the comfort of their own homes.

"While some of these women may be required to seek self-employment for financial necessity, many are being driven by the desire of flexibility and the independence to spend more time with their children" Mjadu adds. 

Introducing the 'momtrepreneur'

This has seen the birth of the term "momtrepreneur", which refers to stay-at-home mothers who have established their own businesses .

"These women are increasingly finding ways to express their interests and creativity, and while doing so, they earn an income while also having the opportunity to spend time with their children" she says.

Mjadu says being momtrepreneur does come with its own challenges.

"Momtrepreneurs need to be able to balance the stress of managing motherhood while running a business, which can be demanding if not managed correctly". 

She adds that a strong work-life balance is especially important in this case.

"Entrepreneurs can very quickly get wrapped up in the day-to-day running of a business, especially if they are the only employee, and responsible for everything from admin to sales and implementation. When the entrepreneur is a mother, and has children and a household to look after, balance is even more of a challenge". 

Recognising women in business

In an effort to further identify and celebrate South African female entrepreneurs, the popular women's magazine, Fairlady, had partnered with Santam to launch the first Fairlady Women of the Future Awards. 

The Women of the Future 2015 will be awarded to an entrepreneur, 25 years or older, whose business has survived its first 1001 days (the first three years) and who is well on her way to creating an empire - while the Rising Star 2015 award will, in turn, go to an entrepreneur aged between 16 and 25, whose business is older than six months but still, within the first 1 001 days of business.

Judges will include public protector Thuli Madonsela; author and former private secretary to Nelson Mandela, Zelda la Grange; Santam executive head of brand, Yegs Ramiah; television presenter, MC and businesswoman, Gerry Rantseli Elsdon; and the magazine editor, Suzy Brokensha.

The winners will walk away with cash prizes and mentorship. More information on how to enter here.  

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