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7 Big Funding Lessons We Took From #FundEx2017

Event unpacks the fundamentals of accessing funding


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Liezl van Staden, speaking at yesterday's FundEx Conference and Expo.

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"Chase business, not funding." This was Nirmala Reddy's message for entrepreneurs attending the funding and investment conference and expo, FundEx, held yesterday at the Riversands Incubation HubReddy is the senior manager of enterprise development at Nedbank

The need for entrepreneurs to work on their businesses as much as they do accessing funding, was reiterated by the event's other speakers, including Ran Neu-Ner, co-founder of marketing and advertising group, The Creative Counsel, Aisha Pandor, co-founder of the on-demand home cleaning platform, SweepSouth, Liezl van Staden from Finfind, a financial solutions platform, Gideon Potgieter, business development executive at Resolution Circle, a tech enterprise development company, Mark Hawes a financial consultant at Alexander Forbes, and Nadia Rawjee, director of strategy and finance at Uzenzele Holdings, among others. 

Now in its second year, the expo covered everything from the various funding instruments available to entrepreneurs and their implications, how to succeed as a property entrepreneur and government incentives, including the much-talked-about Black Industrialists Programme. 

Here are 7 of the biggest takeaways from the expo. 

1. Investors ONLY Invest In A Great Product - Gideon Potgieter

2. But, A Product Is Not A Business - Gideon Potgieter

3. Know What Happens After You Get The Funding - Aisha Pandor 

4. All Funds Are Not Made Equal - Nadia Rawjee

5. Know What (And Who) Lenders Want - Liezl van Staden

6. Don' Be Shy To Ask For The Entire Funding Amount You Actually Need - Liezl van Staden

7. Have An Emergency Fund And Diversify Your Investments - Mark Hawes

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