Video: How to finally master pitching this year
Not a born sales person? Use these tips to fake it until you make it
All entrepreneurs at some point will have to pitch their business idea, especially in the early phase of a startup when trying to secure funding from an investor.
This makes pitching a skill worth mastering.
While not everyone is born with great sales and marketing abilities, Kate Taylor, from The Gordon Institute of Business Science, says there are areas that all entrepreneurs can work on, including having in-depth knowledge of your product, confidence and a solid strategy for the pitch.
We caught up with her at the 2014 Global Entrepreneurship Week.
Watch the video below for more of Taylor's advice for nailing your next pitch.