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Small Business Marketing with Chris Moerdyk
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11 Tips for successful marketing
Accountability, measurement, getting closer to customers and understanding the opportunity of new media and pressurea on the old, are all important role players for the year ahead.
1. Accountability
A lot more big advertisers will be demanding increased accountability and transparency ...
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Is marketing moving with the times?
Strategies that pay lip-service to the concept of customer care - our service levels are still pitifully low...
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Does proudly South African mean buy South African?
The amusing part was that there were actually no takers in South Africa who were prepared to sponsor...
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How to raise sponsorship online
But mostly, that question comes from people who haven't planned properly, but just worked away on their ...
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A guide to surviving tough times
Global economic chaos and talks of double-dip recessions, it's no wonder that South African businesses...
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Chris Moerdyk is non-executive chairman of Bizcommunity SA (Pty) Ltd. and has been involved in the marketing industry for 40 years - in the corporate sector as a director of ad agency Lindsay Smithers-FCB (Natal) and as head of strategic planning and public affairs at BMW South Africa. Mentored by former Toyota CEO, Colin Adcock, Chris has for many years been consulting to companies such as Standard Bank Group, Sony South Africa, Neotel, Land Rover SA, KWV Ltd, Afgri Ltd, Metropolitan, SARS, Rand Water, SABC, SAA, Johncom and numerous others.
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SME Resources 