Planning sucks. None of us like to do it and if you’ve had any corporate experience in the process, it’s no wonder. But planning is an absolute necessity if you want to be successful. So how do we reconcile our need to succeed with our propensity for procrastination?
Primedia Lifestyle's group marketing executive, Busisiwe Mahlaba, recently gave a presentation at a Township Marketing workshop on the importance of advertisers knowing and appreciating the nuances of the township target market around a particular shopping centre.
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Customer service has always been reactionary, meaning someone to wake up and answer website email requests.
All companies, regardless of size and number of staff, use marketing to procure new clients and customers. Sometimes this involves one individual and other times an entire department.
Your success in business depends upon your ability to sell. It's time to get over your bad attitude. "I hate selling." Add a comment
