Many of us have all seen people tweeting “please RT my business, my next client might be on your timeline” on Twitter. Depending on your product or service, going ‘viral’ can...
If you are going to prioritise any aspects of your business this year it needs to educating yourself on cyber security and upping your online marketing efforts, says Nelisa Ngqulana, who is...
A strong digital footprint is vital for businesses in the tourism industry, and no one knows this better than South African travel bloggers whose job it is to frequent tourism...
Facebook is the best social network for brands to reach mass markets in South Africa. This is according to new research - #OnlyConnect2018 - The Power Of Brand Influencers -...
Yes, entrepreneurship is a lot of hard work, however there are entrepreneurs who are pushing the hustle and looking good while doing it, even if it's only for the 'gram....
By Anja van Beek is an independent leadership consultant, talent strategist and coach Do you know you only have 7 seconds to make an impression when meeting a person face...
This year we saw big brands make even bigger marketing blunders and land in hot water as a result. Brands like Nivea, Dove and OUTsurance are just a few who...
Picture sharing platform, Instagram, is the perfect tool for hip and fashionable brands - think colourful images, catchy captions, emojis and hashtags to market their products and in some cases...
During a visit to East Africa for her Master’s degree in Environmental Ethics, Lizanne du Plessis investigated the culture and environmental ethic of the Pokot people of Laikipia, Kenya. Lizanne was able to conduct interviews through a translator across...
How much does going viral on social media really help a new business? New kid on the block VayaTaxi, a taxi hailing startup, had a chance to find out after they...
