This Salon Franchise Initiative offers an Exciting Model for Township Entrepreneurship Development
Each of the entrepreneurs have the opportunity to become a franchisee of the salon brand, My Expressions Salons. The hair salons will launch across Gauteng with sites identified in Soweto, Alexandra, Tembisa, Soshanguve and Vosloorus.
The entrepreneurs chosen for the initiatives are: Lydia Veronica Moatshe (Tembisa), Portia Mhlongo and Ntombikayise Matsatsi (Alexandra), Khothatso Victor Monese (Soshanguve) and Refiloe Buthelezi (Vosloorus).
The franchise initiative was launched earlier this month in Soweto’s Vilakazi street, and forms part of BBP’s efforts to empower women entrepreneurs and to support South Africa’s SME sector.
Apart from receiving financial support, the salons will benefit from an ecosystem of business support, capacity building and professional advice from franchisors and the BBP Legacy Programme.
Kim Thompson, Director of My Expressions, said the franchisor believes the determination displayed by everyone involved, including the young stylists on the My Expressions team, bodes well for South Africa’s economic success.
“Four years of extremely hard work have finally brought our dreams to life. These young stylists are genuine examples of entrepreneurship in its most sustainable form. They followed their dreams persistently, and it is inspiring to see them work every day improving their own lives and those of their communities.”
Khanya Okumu, Enterprise Development Manager at Old Mutual, said: “What makes the launch that took place so exciting is because demonstrates a highly effective way of empowering new businesses and entrepreneurs. It is a clear indication of the power of collaboration to create a nurturing ecosystem that drives both social and business value. We are proud of our growing role in supporting the economic revitalisation of our townships.”
Sipho Pityana, Executive Chairman of Izingwe, adds: “Our townships have seen a lot of entrepreneurial activity which has been marginalized or suffocated. Our partnership offers a realistic prospect for its mainstreaming as profitable businesses of scale.”
Successful township businesses help the broader community by providing better services, creating jobs and building vital skills in technology, customer service, as well as fundamental retail areas. Initiatives such as this are helping independent entrepreneurs to overcome the challenges, make their businesses successful and play a greater role in growing the economy.
Okumu sums it up: “The South African landscape is changing and the launch event in Vilakazi Street, Soweto is an exciting example of what can be achieved when opportunity is seized and the right partners are on board.”